LoyaltyNov 02, 2021

Why your Loyalty Program is failing and how to fix it?

Picture of the authorImane Kabbaj
Loyalty program fail Loyaly

Table of content

Number of loyalty program memberships in the US and % that are active, 2006-2016.

One way a loyalty program can help is by increasing switching costs so that consumers who have already earned points are less likely to switch to a competitor.


Redeeming a free product builds far more loyalty than accumulating thousands of points.

When it comes to loyalty programs, the old saying "emotion drives business" is true. Brands that put their customers first and engage them on an emotional level are the ones that stand out in today's crowded marketplace.


When it comes down to it, the purpose of a loyalty program is to provide customers with an exceptional experience and help your business grow. So don't be afraid to experiment and make changes based on what works best for you.

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Picture of the author
Imane Kabbaj

Marketing Manager at Loyaly & eCommerce growth specialist. I believe that retention is the new acquisition, and online customer loyalty programs make it possible.

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