RetentionJun 22, 2022

How DTC brands retain customers with a loyalty program

Picture of the authorImane Kabbaj
DTC stats

DTC brands naturally take ownership of their customer data and collect individual data by selling directly to their customers. In return, it allows them to analyse insights which they can use to encourage repeat purchases and make informed product and marketing decisions.

Companies that correctly look and identify “super-customers” through collected customer data can understand the better position to cater to them and add to their numbers

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Picture of the author
Imane Kabbaj

Marketing Manager at Loyaly & eCommerce growth specialist. I believe that retention is the new acquisition, and online customer loyalty programs make it possible.

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