RetentionNov 03, 2021

What is customer retention analytics and how to measure it?

Picture of the authorImane Kabbaj
Customer retention Loyaly
E-commerce KPIs (add-to-cart rate, conversion rate, revenue per session), by shopper loyalty segment.

The analysis of key retention metrics gives brands the tools to better understand the changes in customer behavior and their buying patterns over time so that they can develop acquisition, retention, and cross-selling strategies.

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Picture of the author
Imane Kabbaj

Marketing Manager at Loyaly & eCommerce growth specialist. I believe that retention is the new acquisition, and online customer loyalty programs make it possible.

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